Sonal Singh
@sociallySonal
UGC Creator
portfolio
Bio
As a dynamic UGC (User-Generated Content) creator, I bring a unique blend of culinary expertise and creative flair to the digital playground. A proud graduate of the Pacific Institute of Culinary Arts, my passion for food and wine is evident in every piece of content I craft. With a background in wine, I seamlessly integrate my knowledge into captivating visuals and engaging narratives.
My journey as a content creator and creative director for wineries showcases my ability to curate compelling stories. I have successfully led photoshoots, producing eye-catching reels, stories, and marketing materials that resonate with audiences. Specializing in the world of gastronomy, I excel in portraying the artistry of food and the essence of fine wines.
What sets me apart is my ability to balance my role as a working-from-home mom with creativity and carpools. This unique perspective adds authenticity to my content, resonating with a diverse audience. Whether it's creating delectable recipes, sharing homemaking tips, or capturing the spirit of winemaking, I bring passion and professionalism to every project.
Join me on a journey where culinary artistry meets family life, creating a harmonious blend of creativity and relatability in the world of UGC.
Why UGC?
I love UGC because it allows me to exercise my creativity while seamlessly balancing the demands of motherhood. As a working-from-home mom, creating user-generated content enables me to stay connected with my passion for culinary arts and wine, all while managing the fast-paced realm of digital media. This dynamic space not only provides a platform for constant learning but also opens doors to collaborate with brands I genuinely love. The authenticity in my content reflects the genuine integration of my lifestyle, offering a glimpse into my home and the brands that resonate with my values and creativity.
Content Creation: @deargirlslovemom
I began my social media under the Instagram account @deargirlslovemom in 2020 and put my culinary and pastry background to work. Recipe development and documenting became more than just a hobby. I started working with brands and gaining sponsored campaigns during the holiday season. I later started my wine education journey and am currently a WSET Level 3 candidate.
As I began my motherhood journey and we entered a pandemic, I spent a lot of time finding things to do with my young kids outside safely. Spending our time in Langley and surrounding times became our go to and we have established many of our favourite spots, but love finding new adventures.
Client: Howling Moon
Working with Howling Moon was the first time I fused all of my previous job experiences. I created food pairings for their BC-grown and crafted ciders and captured my content with food staging and photography. This series was done for the ciders on their tasting menu as well as their top sellers. Since then I have worked as a contracted social media manager for Roche Wines, Vig Wines, Terroir Consulting, Vinica Education Society, and Pandosy Vet.
Let's
Talk
Email:sociallysonal@gmail.com
Socials: @sociallysonal
Website: www.sociallysingh.com
Thank you!